Called "home shows" by many, the real marketing environment is this...

A self-directed permission-based marketing environment where consultative selling takes place.

Event guests transport themselves to the event, most pay for parking, and then they pay to attend….and then they buy, either during the event, or shortly thereafter, and we have the research to prove it.

No other event marketing opportunity that we can think of provides this environment, where consumers' primary reason for attending the event is to obtain information to influence or help them make purchase decisions.

How much more perfect can it get? Add in shaping consumers image of a brand, increasing propensity to purchase (sales), generating brand awareness with credible, targeted events and demographics, and you are just about there.

But there is more...

This audience wants to be sold.

A Marketplace Events show is like no other event marketing opportunity available because our guests have specifically come for the purpose of obtaining information that will help them make their purchase decisions. This event marketing opportunity will be a powerful addition to your advertising mix because: unlike the audience for your mass media advertising, event audiences aren't channel surfing away from the commercials or filtering out the print ads. This audience is at the event because they want to be sold.

Brand and Image Association
Our events deliver a known set of image qualities. Guests to our events come because they know we deliver on our promise to provide today's hottest experts, latest technology and trendiest designs.

Partnering your brand with our events creates a positive and valuable association for your company or client. Sponsors utilize our events to help shape consumers' opinion of their brand and to generate instant credibility in the consumers' mind over that of your competitors.

Consumers in our event environments are much more receptive to the qualities of your product because they attend our shows specifically to absorb information about products and services. 

Relationship Building
Our events provide an opportunity to share your corporate advertising message with consumers on an individual face-to-face basis. This puts you in a unique position to tailor your selling points to the needs and wants of each consumer, one at a time. No other marketing avenue allows you to increase brand loyalty with customers one at a time as effectively.

Credibility, Values + Loyalty
Sponsors of our events can receive official product designations and rights to use our marks on packaging and in their advertising. Sponsorship of our events generates credibility for the sponsors' brand in the consumers' mind over the brands of its competitors.

Our events have the concept of localness built into their execution. There typically is a charity of choice for the event or alternatively, the event can be used as a platform to showcase our sponsors' existing charity of choice. There is no better place for this to occur than at our events. 

Onsite Participation Details
Our events provide an environment where you can show case products and services first hand, It is an excellent forum for products sampling, product launch, conducting product surveys, obtain customer feedback and for product testing.

We even have test drive programs for automobile manufactures attached to selected events in North America.

Our events can be used to capture database information and for generating sales leads through on-site contests, interrupt marketing such as credit card applications and real-time research programs.

Employee Satisfaction
These events can excite employees. Employees can be directly involved by supporting the creation of the on-site experience with the consumer. Participation can be dependant on the employee's performance or through an in-house promotional program. 

Sales
With onsite sales rights, these events drive sales, both at the event and for a period of time after the event. Unlike advertising, sponsorship sales rights also provide an opportunity to liquidate the costs of the program through on-site sales, bounce back programs and vendor support through cross-promotional rights. As a result, our events drive retail, traffic and sales.

We're ready to partner with you.
At Marketplace Events, we're dedicated to creating effective partnerships to help you access more consumers in your markets. Talk to us about customizing a partnership program that will exceed your marketing objectives.